The skit that “missed the mark” occurred in a break in play during the second quarter of Charlotte’s game against the Philadelphia 76ers on Monday. The child was brought onto the court with Hugo, the Hornets’ mascot, dressed as Santa Claus. After a letter to Santa requesting a PS5 was read out loud, a cheerleader came out with a bag containing the video game console.
The young fan was visibly overjoyed as he received the pricy gift. However, according to an online acquaintance, he was less happy when the cameras turned off and a Hornets staffer took it away, replacing it with a jersey.
I think I know where they could have gotten the idea.
In re-runs of old gameshows, it’s not unheard of for them to edit the clips to look like the prize is Insert Sponsor Here, when the prize is actually something different. You can really notice this on Kid’s Gameshows when the prize is something like an Xbox 360 for a gameshow that took place in 2002. (When a PS2 would be fair more likely)
However that’s for RE-RUNS of PRE-TAPED SHOWS, meaning the person who won the original prize got the original prize and original airings would have shown said prize. The only “change” would been purely for advertisement purposes only.
That’s very different from “You’re getting an all-expenses paid trip to the Bahamas!” and then backstage they say “And here’s an old Terminator T-Shirt or something, the one we had in storage that doesn’t have the custard stain.”
Which is very much what this situation was.
They probably heard about this practice and assumed that they could give a fake prize that’s sponsor friendly, and then the real prize is something far less extravagant. Which tells me that they did not run this by their lawyers.
Retro-editing to update products in reruns is an interesting and weird concept, but makes total sense given the perfection paranoia of marketers.