‘It’s not you, it’s me’ is the gist of college student qualms with dating apps. Hook-up culture declines while young people search for genuine connection.
‘It’s not you, it’s me’ is the gist of college student qualms with dating apps. Hook-up culture declines while young people search for genuine connection.
That’s almost precisely their business model.
Get users, retain users, turn users into recurring paying customers.
Dating apps don’t exist to find you connections, they exist to keep you hooked. They’ll give you the bare minimum of opportunities necessary to make you think they’re viable, drag it out as long as possible, pressure you to pay for premium, and if they ever developed a matching system that worked well, they’d bury it to stop half their userbase from marrying each other and uninstalling the apps.