Steam has been coasting on the fact that everyone shoots themselves in the foot, sure, but you should look into the unparalleled level of “free” (30% cut) marketing support Steam gives to developers. On no other platform could developers end up with the visibility they achieve on Steam with nothing more than very strategic timing and good social media presence. It’s still insanely hard, but the fact that it’s even possible to compete with zero marketing budget against AAA companies speaks volumes.
Steam has been coasting on the fact that everyone shoots themselves in the foot, sure, but you should look into the unparalleled level of “free” (30% cut) marketing support Steam gives to developers. On no other platform could developers end up with the visibility they achieve on Steam with nothing more than very strategic timing and good social media presence. It’s still insanely hard, but the fact that it’s even possible to compete with zero marketing budget against AAA companies speaks volumes.