Until recently, one man, who ran from the sinking ship of Yahoo search into Google’s marketing/ads group. He bullied the former head of search out when they refused to make search worse in order to boost the ad click through rates. He then became head of search himself until fairly recently.
In depth writeup here, and there’s a link to the same story as a podcast at the top.
Until recently, one man, who ran from the sinking ship of Yahoo search into Google’s marketing/ads group. He bullied the former head of search out when they refused to make search worse in order to boost the ad click through rates. He then became head of search himself until fairly recently.
In depth writeup here, and there’s a link to the same story as a podcast at the top.