Eh, I’m sure it’s just a matter of time. As people have said above the infinite free money is drying up. That’s a fact that all these corporations have to contend with. The only difference between Twitter and Facebook or Unity and Google is that Twitter and Unity have made their dumb decisions already. Facebook, Google, and others have navigated this fairly well so far. But they are feeling the same pressures that Reddit and Unity did and eventually they will bend to them too.