Assassin’s Creed is the best example I can think of. It added a store to literally buy gear. Also see like every MMO. This one is more of a reach, but I’d also say something like Hunt: Showdown falls victim to this, as it would be awesome if you could see a hunter and know their “power level” by the cosmetics.

Horizon, both ZD and FW, are a modern example of having gear progression that exists and isn’t ruined by microtransactions