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That typically only works for luxury goods, but yes. A good that inverts the effect of price on demand is called a Veblen Good.
But that strategy probably wouldn’t work for something like rice or shampoo or socks or drywall putty unless people start using those as status symbols.
Imo the price of those was justified solely by fraud. I.e. they lied about picture quality being better, etc. I also don’t know that demand for those was all that high and am even more skeptical that it’d be driven by price.