I fee like premium is really the only way to make youtube more sustainable for content creators and the platform alike. However, youtube has currently deemed that demonetized videos should lose all youtube premium revenue. That’s incredibly stupid.

Imagine if premium revenue went to creators you watched, regardless of monetization status. Premium subscribers would be highly sought after for content creators, since it’s a more reliable revenue source that gives them the freedom to make what they want. It’s good for YouTube/google too because thats less reliance on advertisers.

It could use some adjustments, maybe taking some inspiration from patreon.