They have their branding which will push people to use their platform. More people using their platform = more content coming from threads. Once they have enough posts from threads that people from other instances are used to seeing mostly threads content they’ll defederate. People will miss the volume of posts and then move to threads.
One time I was just trying to do my money laundering restocking in GTA:O (iirc it was money laundering, it was whatever business you got when the game went free on epic games) and a guy on the flying motorbike killed me for no reason and it wasted a ton of time, eventually I killed him back and he spawned in the desert in front of me so I spawn killed him until he apologized.
I’m not saying what I did was right, I did it in the heat of the moment. But man, that game is really good at making you mad at people.