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You can tell the exec who greenlit this was a boomer because they went with IBM.
An AI drive through was always going to be difficult. IBM simply isn’t the company that can do stuff like that anymore, and they haven’t been for decades at this point.
Honestly if they got the cost down and figured out a better interaction mechanism than an app, I could see it being useful for older or disabled individuals.
For example, imagine someone is 55. They are still with it, and decently active for this age. However they have arthritis in their hands that makes tasks that require dexterity mildly uncomfortable. These kinds of shoes would be a pretty big boon for them in terms of staying active.
The issue is that they tried to make it some cool fashion accessory for Gen Z sneaker heads to buy.