

When one has 20 million subscribers who get notified of the videos, those few cents per Ad, add up quickly. He’s also worked his ass off on the quality side of YouTube, which has earned him a lot of good will and supporters.
Goes to show that quality content, can also be profitable. It’s not all about the bottom dwellers.













Is it a majority stake? In the video, he makes it sound like they’re co-owners… which says nothing, and the “our brands” wording is also common as a hyperbole.
If they earn money from pushing quality content, adding similar channels, adding Patreon financing, backer-only specials, merchandising, placing content on other platforms… “the other shoe” could be simply making a profit.
Whether Electrify will eventually sell out in turn, is a separate question.