![](https://lemmy.ml/pictrs/image/c2c8d026-44d1-446e-afd4-86a446cdde85.png)
![](https://fry.gs/pictrs/image/c6832070-8625-4688-b9e5-5d519541e092.png)
They make the shows actually accessible so that they can reach the desired audience and generate a fanbase in the first place, which producers could then use to exploit for revenue.
If you covet a precious jewel behind closed doors, people will just walk on by without knowing its value
Yeah you can, music artists do it all the time - you get them on branding, merch.