I’ll save you guys from watching. It was just a bog standard crappy USB C cable. This video reeks of advertising to me. The tool which was used to identify the cable (which tbh I thought was pretty cool, so I searched it using the obvious hints in the video) is a kickstarter which is starting sometime today. Awfully sus!
I agree. Most people are acting like they are killing off the whole product line (of which there is only one product currently). However, the article clearly states that a second generation product is in the works.