It’s true though. It’s about cognitive dissonance. Like actual cognitive dissonance, not the internet buzzword version.
When our actions and beliefs don’t match up, it makes us uncomfortable. And as much as we’d all love to think we’d change our actions to match our beliefs, the truth about humanity is that we’re just as likely to change our beliefs to match our actions.
Look at the Ben Franklin effect. Ben Franklin asks for a favor from his enemy, something small like borrowing a book. His enemy lends him the book because it would be impolite not to. Then he experiences dissonance. It makes him uncomfortable that he’s being nice to someone he hates. Instead of not being nice, he lets go of his hate.
Any outward action you take that aligns with a certain belief moves your internal compass towards that belief.
I’m convinced this is the worst effect that social media has had on society.
It’s true though. It’s about cognitive dissonance. Like actual cognitive dissonance, not the internet buzzword version.
When our actions and beliefs don’t match up, it makes us uncomfortable. And as much as we’d all love to think we’d change our actions to match our beliefs, the truth about humanity is that we’re just as likely to change our beliefs to match our actions.
Look at the Ben Franklin effect. Ben Franklin asks for a favor from his enemy, something small like borrowing a book. His enemy lends him the book because it would be impolite not to. Then he experiences dissonance. It makes him uncomfortable that he’s being nice to someone he hates. Instead of not being nice, he lets go of his hate.
Any outward action you take that aligns with a certain belief moves your internal compass towards that belief.
I’m convinced this is the worst effect that social media has had on society.
never heard of the ben franklin effect before, neat.