This is the best summary I could come up with:

Aficionados of the hugely popular South Korean musical genre are asking luxury fashion brands to commit to bigger and better climate action - but will their calls fall on deaf ears?

Tapping into the highly lucrative up-and-coming Gen-Z markets, Chanel, Celine, Saint Laurent and Dior have given the prestigious role of brand ambassador to BLɅϽKPIИK members Jennie, Lisa, Rose and Jisoo respectively.

“BLɅϽKPIИK is an A+ but luxury fashion is a total fail on climate,” says Kpop4Planet campaigner Dayeon Lee, adding “These brands are K-washing fans into buying products which are threatening our future.

They’re accusing leading brands of dressing up their lack of sustainability by partnering with K-pop’s climate-friendly icons, including BLɅϽKPIИK, who have previously acted as ambassadors for the global climate conference COP26.

As part of the Unboxed campaign, the environmental NGO Action Speaks Louder has ranked the four brands’ publicly available information on their climate targets and current emissions in a quasi-report card.

Many pieces from luxury brands do well on the resale market and some fashion houses have increasingly begun to encourage recycling, upcycling and reselling as opposed to throwing garments away.

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